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Re: Average Age of Listeners

Messages in this topic: 3 View All
Steve KenrickOct 20, 2009

If you look at most of the messages posted on the BBC Radio 7 message board,

http://www.bbc.co.uk/dna/mbbbc7/

you could easily believe that the average “adult” age of listeners was nearer to 75!

From: just-a-minute@... [mailto: just-a-minute@... ] On Behalf Of kj.naughton
Sent: 20 October 2009 16:37
To: just-a-minute@...
Subject: [just-a-minute] Re: Average Age of Listeners

Hello Paul,

When the Secretary of State for Culture, Media and Stuff (I made the last bit up) did a review of BBC7 in 2004 he/she/it stated that the average audience age for Radio 4 was 52 and the average "adult" age for BBC7 was 45. However given that BBC7 has dedicated children's programming the average age across all listeners was 41.

The final report of the above review (at http://www.culture. gov.uk/images/ consultations/ BBC7forDCMS18Mar ch04final. pdf) gives some more statistics for those who are interested, for example the significant south-of-England and male bias.

Cheers

kJ

--- In just-a-minute@ yahoogroups. com, "Paul" <plwimsett@. ..> wrote:

>
> It is revealed in Radio Times that the average age of a listener to Radio

4 is 55, while for Radio 2 it is 50. It doesn't say what the average age for Radio 7 is, as its digital I'd imagine it to be lower, about 40ish.

>
> Not very promising for us younger listeners though...
>

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